Torsten Waack

Name: Torsten Waack
Function: CMO
Company: Neckerman.de
Country: Germany
Industry: fashion
Topics: Social Networks, Retail business

Commerce meets community – creating the mix of customers, content and commodities

"Social networks attract thousands of users every day, but so far there seems to be a lack of strategy on turning these visitors into consumers. This presentation will give specific examples on a new concept of blending the web 2.0 approach with retail business."

Biography

Torsten Waack has a MBA in business administrations from the Frankfurt University and has worked in several interactive agencies including starting own agency with a focus on brand building. Since 2007, Torsten has been the Chief Marketing Officer of neckermann.de directing Marketing initiatives across all channels.