Cyriac Roeding
co-founder MOBshop

Cyriac Roeding co-founded the new mobile venture MOBshop in April 2009, and got funded by the venture firm that started Google and Amazon.com, Kleiner Perkins, in June 2009, as part of the iFund, the only venture fund partnered with Apple. Reid Hoffman, founder and Chairman of LinkedIn, and investor in Facebook, invested and joined the Board. Roeding spent a year at Kleiner Perkins Caufield & Byers as Entrepreneur-in-Residence before to identify next-generation cross-platform mobile and online venture concepts. Previously, Cyriac was EVP of CBS Mobile, CBS Interactive. He launched CBS Corporation’s (NYSE: CBS) mobile businesses across CBS Entertainment, CBS Sports, CBS News and The CW.


In partnerships with technology start-ups, he created U.S. industry firsts such as location-based mobile advertising, mobile video breaking news and sports alerts, and avatar-based mobile games tied to major TV shows. He grew CBS Sports Mobile into one of the Top Ten highest traffic ad-supported mobile websites in the U.S.; created the first virtual reality video gaming experience across TV, online and mobile with "CSI: NY"; and launched the first Alternate Reality Game with full primetime TV drama episode (Numb3rs) and outdoor billboard integration. Prior to CBS, Cyriac was the Co-Founder of 12snap, a European mobile marketing and entertainment company with clients such as Coca-Cola, McDonald’s, L’Oreal, adidas and MTV Europe. Before that, he developed growth strategies at McKinsey & Company for global media, software and high-tech players in Europe and in Silicon Valley. Cyriac has received several industry honors, including the first Lion Awards for mobile concepts at the Cannes Lion Festival in France (in 2003 and 2004).

In 2007 and 2008, Cyriac and his CBS Mobile team received the only Emmy Award nomination for Mobile. He was also elected Global and North American Chairman of the MMA, with 600 member companies worldwide. He currently serves as Chairman Emeritus. Cyriac received a master’s degree summa cum laude in engineering and business administration from Germany’s Technical University of Karlsruhe, and studied Japanese management at Sophia University in Tokyo