Ignacio Somalo, European president Alice.com
Ignacio Somalo is the European president for Alice.com and cofounder of Home24x7.  Prior to joining Alice.com (Home24x7), Mr. Somalo served as Chief Executive Officer for Infoempleo.com (Vocento media group) the second largest job opportunities web in Spain.

Mr Somalo started his professional career in Accenture, we worked in consulting practice for this firm along six years. Mr Somalo holds a Bachelor of Economics degree from UCM (Madrid), an Executive Master in Business Administration from IE Business School and a PHd in Aplied Economy from URJC (Madrid).

About Alice.com
Alice.com is an innovative eCommerce platform that partners with branded consumer packaged goods ("CPG") manufacturers to disintermediate the traditional retail layer and open up a direct sales channel to the end consumer.  Why do CPG manufacturers need this new channel?  Because major retailers have leveraged their customer access to become their own manufacturers, creating powerful store brands that compete directly with CPG manufacturers.