Multichanneling, social media and truly making the client the priority in a world that sees itself on the brink of an economic crisis. These were the important main topics discussed on the first day of the Global E-commerce Summit. A report:

Those attending The first annual gathering of global leaders in online retail at the famous Hotel Krasnapolsky in Amsterdam were welcomed by Dieter Junghans of Emota. The president of the European industry association for home shopping retailers pointed out the good prospects for webshopping, now that the European postal market is being liberalised, payment systems are gaining the trust of buyers, and serious efforts are being made in creating uniform regulations for the protection of consumers. However, challenging and exciting times lie ahead for us.

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Global E-commerce Summit: Day 2

For every dollar spent online, six dollars are earned in sales in the traditional channel which are influenced by the Internet, according to Richard Last of JCPenney. ‘In other words, consumers are active participants in multichanneling. And we have to take advantage of this.’ Last gave the introductory speech to open the second day of the Global E-commerce Summit. A report.

Last, who is also the president of the American industry association Shop.org, turned the microphone over to Wijnand Jongen, director of the organisation’s Dutch counterpart, Thuiswinkel.org.

In a follow-up to the presentation given by Scott Silverman, who, during the first day of the Summit discussed six trends in the American market, Jongen also mentioned six image-determining developments on the online retail market. However, this time the trends applied to Europe.


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