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Recap 2011
Recap 2011
| Recap 2011 Program highlights |
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Pre-conference E-payments (invitation only) Prior to the Global E-commerce Summit major cross-border European web-retailers and their representative e-commerce member organizations are coming together under the umbrella of the E-Payments Merchant Initiative (EMI) to collaborate with relevant payment stakeholders to discuss the future of e-payments in Europe. 21 Secrets of Top Converting Websites The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. The Future of E-Commerce from a Catalogue Retailers view - Social, harnessing Social Media for engagement and commerce benefits - Mobile, how is mobile creating a new channel for Shop Direct and knowing the incremental benefits - Video, how can we use video to not just drive traffic to our site but enhance the user journey and drive traffic to our sites. E-commerce in Europe: The things to do and the ones to avoid: How online retailers can make money in all of Europe! • Customer centricity • Multi-specialist • Multichannel • Social media and social shopping Web Powered Retail-Serving Consumers Where We Find Them • True stories on how Best Buy re-imagines Retail using “Mobile First” and “Commerce Anywhere” vision powered by 180,000 tech savvy, knowledgeable employees. • Brands need to be present where their customers are spending time • The brand experience needs to be consistent, presented to best differentiate its value proposition Global Trends in eCommerce – What will the new retail landscape look like and what does this mean for key participants and investors. Retail is transforming driven by dramatic changes to consumer behaviour, new competition and a rapidly changing technology market. In this session we will explore these tectonic shifts and assess what this means for retailers (and wholesalers) and for investors investing in this sector. Present & Future of Fashion E-tailing with YOOX Group The marked and continuing growth reported by online fashion e-commerce demonstrates the potential of e-tailing in the industry. A jump in the 11 years of YOOX Group’s online shopping expertise, analyzing key success factors of a global leading Internet retailer: delivering to customers the best and most innovative shopping experience, expanding geographical horizons beyond Europe, and building strong partnerships with leading fashion and design brands. An on-going innovation process to stand out in a crowded marketplace always capturing new trends in fashion e-commerce, such as m-commerce and social media. Speed pitches for the European E-commerce Awards 2011 Presentations by the national award winning e-commerce companies 4 Round Table sessions Online merchants identify topics and trends which influence online trade now and in the near future. 4 Round Tables on topics and issues that will be developed further by merchants, umbrella organizations and various stakeholders in the online e-commerce chain The State of Retailing Online Technology research firm Forrester Research will review findings from the annual State of Retailing Online study that addresses key developments in the retail landscape. Topics will include interactive marketing expenditures, social and mobile commerce efforts, and the impact of the web on physical retail. Preparing an Action Plan for Global Expansion Evaluating global economic trends and cultural buying habits to assess potential new markets for your brand E Commerce Beyond the Homepage • A summary of Expedia’s transformation to be able to monetise ‘sideways’ traffic. • Ensuring your value proposition and customer value works outside your URL. • Leveraging every part of your Ecommerce initiatives away from your website. • Case Studies from the world’s largest Online. • Travel Business in understanding the challenges the new web represents. Shopping 3.0, developments in retail and in e-shopping. Vistaprint, a recipe of e-success Shopping 3.0, latest changes that take place in retail and web shopping. Vistaprint a recipe of e-success. Vistaprint, established in 1995 has become the world leader in custom printing products on Internet generating over $ 700M in annual sales and employing more than 2,500 people. How payment solutions help expand your online trade In today’s global ecommerce environment, your payment program can help you to take advantage of untapped opportunities for growth by extending your reach into new territories, improving customer satisfaction and enhancing conversion rates. All of which can significantly improve sales. |
