7:45 - 7:30 am
Registration
7:30 - 8:45 am
Anthropologie Case Study Breakfast
“The complexity of internationalization – a case study”
Michael Robinson, Managing Director of Marketing at Anthropologie (www.anthropologie.com), will discuss all of the challenges faced by Anthropologie Direct when they expanded internationally. The issues they needed to overcome included exchange rates, customs and duties, logistics, legal and policy, language, marketing, and cultural differences. If you would like to attend, please follow this link to register:
http://fiftyone.com/GES2008-breakfast-registration.html
read more...
Breakfast will be served during the session, and there will be plenty of opportunity to ask questions, network, and converse with colleagues.
Location: The Volmer Room, Grand Hotel Krasnapolsky
Who should attend: U.S.-based retailers looking to extend their ecommerce business internationally, others interested in international ecommerce expansion strategies
Name: Michael Robinson
Function: Executive Director of Marketing
Company: Anthropologie, Inc.
Country: USA
Industry: Specialty Retail: Apparel & Home Décor
Topics: International Strategy, Multi-Channel Strategy
Michael Robinson, Executive Director of Marketing for Anthropologie, has more than 20 years of experience in Direct Marketing and Specialty Retail, and is a recognized leader in ecommerce. Michael launched the Anthropologie.com 10 years ago and continues in the role of Managing Director for the direct-to-consumer channel, with full P&L responsibility for the Catalog & Ecommerce business. Michael works closely with corporate IT on the technology strategy for ecommerce, including front and backend systems. Michael recently launched a CRM/loyalty program for the Retail channel, facilitating communication with the customers of Anthropologie's 115 stores. Prior to Anthropologie, Michael was a Direct Marketing consultant and worked for leading specialty retailers, such as Smith & Hawken and Banana Republic. Michael's expertise in specialty retail and ecommerce, combined with his language skills and experience working overseas, make him well suited to lead Anthropologie's ecommerce launch internationally.
9:00 - 9:05 am
Dieter
Junghans, Founder, Pro-Idee &
Chairman, EMOTA
Welcome
Dieter Junghans, Chairman of EMOTA will open the first Global E-Commerce
Summit
9:05 - 9:20 am
Scott
Silverman, Executive Director, Shop.org - Chairman
Global E-Commerce Summit
Opening remarks by your chairman
Scott Silverman will present data on the state of the and
US eCommerce and multi-channel marketplace.
9:20 - 10:20 am
Monica
Luechtefeld, EVP, Office Depot
Lessons Learned in eCommerce
Monica Luechtefeld will discuss "Balancing the Customer's demand
for a multi-channel experience with the Organization's need to integrate
and globalise"
10:20 - 10:50 am
Break
10:50 - 12:00 pm
Mitch Joel,
President, Twist Image
Six Pixels of Separation
Companies still struggle to understand online marketing as a new
generation of digital opportunities unfolds. Consumers have never
been so powerful. Consumers have never been so connected. Mitch
Joel unravels the fascinating world of New Retailing, Consumer Generated
Content and Social Media. Learn how these marketing touch points
are creating conversations where the results are staggering and
loyalty is off the charts. Words like Social Media and Web 2.0 control
every boardroom discussion in relation to growing market share and
new retailing opportunities. Learn how to take part in these communities
and conversations.
12:00 - 1:15 pm
Lunch
1:15 - 2:15 pm
Brett Hurt,
CEO and Co-Founder Bazaarvoice
Michael Zeisser,
Senior Vice President, Liberty Media Corporation
The Investors View on eCommerce and
Multi-Channel Retailing
This panel will provide an inside investor's view
of the status of the eCommerce and multi-channel marketplace. Moderated
by CEO and Co-Founder of Bazaarvoice Brett Hurt, this panel will
address such questions as: What do financial markets/investors think
are the most valuable eCommerce/multi-channel businesses, and why?
How do financial investors compare investing in this industry vs.
other internet/consumer industries? What is a company worth to an
investor? How can management make it be worth more? What do investors
look for when they commit capital? -- among others.
2:15 - 2:30 pm
Short break
2:30 - 3:15 pm
Doug Mack,
VP Hosted and Consumer Solutions, Adobe
The Future of eCommerce
Join former CEO of Scene7 and VP of Hosted and Consumer Solutions
with Adobe Doug Mack on a cutting-edge presentation that will explore
what the eCommerce experience might look like in the not so distant
future. eCommerce is changing faster then ever before from mobile
developments to mind-blowing web applications. Get a first-hand
look at what you will need to keep up with your competition
3:00 - 3:45 pm
Break
3:45 - 4:30 pm
Paul Nijhof,
CEO Wehkamp
Share online and offline core competencies
Paul Nijhof will tell you about the successful cooperation between
two market leaders: Wehkamp.nl, the largest online retailer and
C&A, the largest fashion retailer.
“We use each other’s core competencies and break traditional
rules” .
Within a couple of months C&A became one of the biggest brands
for Wehkamp.nl and Wehkamp.nl became one of the biggest shops for
C&A.
4:30 - 4:45 pm
Short break
4:45 - 5:45 pm
Patti
Freeman Evans, Research Director, Senior Analyst, Retail,
JupiterResearch
Kevin Ertell VP
E-Marketing, Borders Group
Jesko Breuer, MEXX
Multi-Channel Success, an International
Perspective: Stories from the Front Lines
Multi-Channel retailers are challenged to meet customer expectations
for a consistent brand experience across different channels whether
they are stores, the internet, call centers, catalogs, or even mobile.
If managed well, multi-channel strategy and communications can be
an important driver of customer loyalty – but if managed poorly
it can lead to customer confusion and dissatisfaction. Learn from
both a US and European retailer as they discuss their cross-channel
strategies to achieve effective internal coordination, consistent
presentation, and thrilled customers.
7:00 pm
Scott
Silverman, Executive Director, Shop.org
Susanne Czech, Secretary
General EMOTA
Dinner Reception
Join us for a sumptuous dinner reception in the Krasnapolsky’s most
impressive and historic room, the beautifully preserved Winter Garden.
This famous structure of glass and cast-iron was originally a ballroom
built in 1879 and is now listed as a national monument. The Winter
Garden’s opulent Restaurant Reflet serves French Burgundy and traditional
Dutch cuisine.
Dress code: Smart/Casual - Business attire |
8:00 - 9:00 am
Registration
9:00 - 9:05 am
Richard
E. Last, Vice President and Director, New Business
Development, jcp.com, and Chairman Shop.org
Welcome
9:00 - 9:20 am
Wijnand
Jongen, Director, Thuiswinkel.org - Chairman Global
E-Commerce Summit
Opening remarks by your chairman
Wijnand Jongen will present data on the state of the European eCommerce and multi-channel marketplace.
9:20 - 10:20 am
Russell Harte, Program manager, Boots.com
Tony Stockil , CEO and founder, Javelin Group
Selecting the right technologies for your ecommerce
Boots (part of the £15bn turnover Alliance Boots Group) is the largest health and beauty retailer in the UK. It has been trading online for many years and recently undertook a formal search, with Javelin Group's help, for a new scalable and functionally-rich ecommerce platform. Javelin Group is Europe's leading ecommerce and multi-channel retail consultancy, advising large retailers on their ecommerce strategies, operations and technologies. Completely independent of all technology vendors, Javelin Group has advised on more than 20 major ecommerce platform selections and has an excellent understanding of all of the leading technologies. Tony Stockil (Javelin Group CEO) will describe the current landscape of ecommerce technologies and applications while Russell Harte (Business Systems Manager for Boots.com) will describe the journey Boots has taken to select and implement its current ecommerce technologies.
10:20 - 10:50 am
Break
10:50 - 11:45 am
Angela
Kapp, SVP, The Estee Lauder Companies
Using Consumer Insights to Drive Multi-Channel
Branding and Increase AOV and Customer Retention
Angela Kapp will share Estee Lauder’s philosophy of portfolio
and regional brand management and also include a brief overview
of distribution channels in Europe vs. other regions of the world.
Angela will also talk about how different forms of communication
can be used for branding efforts as well as for customer cultivation
and retention. Angela will reinforce the importance of “smart”
multi-channel marketing and conclude by making some predictions
about how the European environment will develop – direct,
online, DRTV and how the channels will interact with each other,
given the “small shop” mentality of Europe.
11:45 - 1:00 pm
Lunch
1:00 - 2:00 pm
Kelly
Mooney, President, Chief Experience Officer, Resource
Interactive
“The Open Brand: When Push Come to Pull in a Web-Made World”
The open source software movement was the first indication that our consumerist society would not be conducting business as usual online. New behaviors – creating, sharing, and influencing—are becoming widespread enough to forever blur the roles of producer and consumer, celebrity and average citizen, traditional authority figure and the new truth tellers and taste makers. Kelly will discuss these and other topics of the social web using a strategic framework that will help retailers understand how to open to consumers’ new expectations and interventions by becoming O.P.E.N. – on-demand, personal, engaging and networked.
2:00 - 2:15 pm
Break
2:15 - 3:15 pm
Patti
Freeman Evans, Research Director, Senior Analyst, Retail,
JupiterResearch (moderator),
Peter Cobb, Co-Founder,
eBags, (US Perspective)
Carine Moitier,
Co-founder and COO Bivolino.com
Jake Bailey, Director
of International Business, Overstock.com
Current Trends and Tips for Succeeding in the European Marketplace:
The eCommerce and Multi-channel market is transforming rapidly and
keeping up with all of the changes can be challenging for any retailer.
In this session you will hear from Analyst Patti Freeman Evans along
with both European and US retailers who will outline what retailers need
to prioritize to succeed in this ever-changing world. They will explore
how the European Marketing place is unique in regards to consumer
behavior, corporate culture, marketing, and logistics.
3:15 - 3:30 pm
Break
3:30 - 4:15 pm
Torsten Waack, CMO Neckerman.de
Commerce meets community – creating the mix of customers, content and commodities
"Social networks attract thousands of users every day, but so far there seems to be a lack of strategy on turning these visitors into consumers. This presentation will give specific examples on a new concept of blending the web 2.0 approach with retail business."
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