4th and 5th of June 2012

E-commerce by GfK

People love tradition since it reflects reliable, well known experiences and memories. But sometimes, this becomes an obstacle when people are confronted with new things. The more complex these new things are the more people tend to think and judge them in a black and white manner. People often simplify this to a decision of what is right and what is wrong, or who is a friend and who is an enemy.

This line of thinking is reflected in the quote: "Internet kills the traditional trade". Throughout the last decade, too many manufacturers and retailers adopted this mentality and went to great lengths to work against the Internet. However, if they had put the same amount of effort into figuring out the huge opportunities the Internet offers, some of the discussions on this would be redundant and some of these players would have performed better.

In his presentation, Friedrich Fleischmann will discuss the impact of the Internet on today's retail marketplace.

Speaker: Friedrich Fleischmann, GfK Global Director for International Retail Services

Alice.com changing relationships between consumers and manufacturers in CPG industry.

Alice is here to help brands to get direct transactional relationship with their consumers (unknown and unreachable) becoming them into clients (known and reachable). Alice a 360º solution for the manufacturers to change the rules of the game and the chain of value in the CPG industry.

Speaker: Ignacio Somalo, European president Alice.com

Failing Forwards – How small failures were the stepping stones to success for one of Australia's leading online retailers, the DealsDirect Group.

Paul Greenberg the Co founder and the Executive Chairman of the DealsDirect Group, will share in his presentation real examples of how failing quickly, failing cheaply, failing often, has helped his business to sizeable success.

Check for more info this article in Sydney's number one newspaper.

Speaker: Paul Greenberg, Co founder and Executive Chairman DealsDirect Group

Social Media on Steroids

Customer feedback from social media and online communities will not replace solicited surveys, However it has become a key method for understanding how customers relate to your brand. This session will demonstrate the latest methods for monitoring the social web and gathering customer experience feedback.

Find out how to:

• Utilize social media monitoring tools to scrape web conversations and get the current pulse of your brand
• Join the conversation and learn what the customer really wants
• Determine when and how to engage appropriately with customers on the web
• See what happens to brands that don't listen

Speaker: Pinny Gniwisch, EVP Marketing Sabi and former EVP Business Development of Ice.com

E-Commerce in Italy: Banzai!

The presentation may go through some official data and explain our approach to the market which will cover local touch, integration between catalog and private sales and relevance of info-commerce.

Speaker: Edoardo Giorgetti, CEO Banzai Commerce