Angela Kapp

Name: Angela Kapp
Function: Senior Vice President – CRM & New Initiatives
Company: The Estee Lauder Companies
Country: USA
Industry: Cosmetics
Topics: Multi-Channel Success, Branding, Internation Expansion, New Customer Acquisition, Customer Loyalty, Emerging Trends and Technologies

Using Consumer Insights to Drive Multi-Channel Branding
and Increase AOV and Customer Retention

Angela Kapp will share Estee Lauder’s philosophy of portfolio and regional brand management and also include a brief overview of distribution channels in Europe vs. other regions of the world. Angela will also talk about how different forms of communication can be used for branding efforts as well as for customer cultivation and retention. Angela will reinforce the importance of “smart” multi-channel marketing and conclude by making some predictions about how the European environment will develop – direct, online, DRTV and how the channels will interact with each other, given the “small shop” mentality of Europe.

Biography

Angela Kapp is the Senior Vice President – CRM & New Initiatives, for The Estee Lauder Companies.

During her time with the ELC, Angela has conceived of and launched several successful businesses including: the ELC Online division, a multi-million dollar business with award-winning e-commerce Web sites; Clinique on Campus (Clinique counters in college bookstores) and the first Clinique retail store in the U.S. Since 2003, she has devoted her attention to "the next big thing" addressing what Consumer Marketing really means to prestige brands, and how they can best realize this opportunity, in an era of increased customer expectations, social networks, privacy awareness, and government regulation.

Hailed by Internet World as one of the "Top 25 Shapers of the Net,” Angela has specialized in helping not only Estee Lauder, but a variety of Fortune 500 retailers and brands maximize their multi-channel retailing, CRM and integrated marketing opportunities. .

Prior to joining the ELC, Angela was founder and president of New York Wise, a fundraising and special events firm whose blue-chip clients included Apple Computer, Merrill Lynch, and the Whitney Museum of American Art.

Angela is a sought-after commentator on multi-channel retailing and CRM. She is frequently called upon by both consumer and business press including CNN, the New York Times, the Los Angeles Times, Wired and Women’s Wear Daily. She she is a Board Member emeritus of the NRF's shop.org and the Journal for Interactive Marketing.

She holds an MBA from The Wharton School and a Bachelor’s degree from New York University. She speaks French and Italian, and the 10 words necessary to get around any Asian country.